Social media for all of us: Making content accessible & inclusive

Part of any designer’s job is to share information in the most accessible way possible. While the limitations of current tools, apps and bandwidth can be challenging, making work that goes beyond simple compliance provides an excellent opportunity to strengthen design skills, be more mindful in communication, and make our particular part of the world a bit more inclusive. Panelists Denise Jess (executive director of the Wisconsin Council of the Blind & Visually Impaired) and Gray Miller (ADHD writer and advocate) joined the UW–‍Madison Design Community to share their insights and best practices on accessible social media design: Not just what works and how to implement it—but also why making your sites more accessible benefits every part of your work, from big clients to the bottom line. This event was held on June 18, 2025.

Recordings

• Captioned video
• Video with audio descriptions
• June session slides

Resources

• WebAIM Contrast Checker
• WI Council for the Blind and Visually Impaired
• OpenSpace
• Resources about opening links in a new tab:
  • W3.org – Opening new windows and tabs from a link only when necessary
  • Ramotion.com – Key differences between inclusive and accessible approaches

The UW Design Community is brought to you by the Center for User Experience and IT Connects. Together, we can realize meaningful results when it comes to our shared goals of increased engagement and efficiency, student satisfaction, employee productivity and making our digital campus easier to use. Join the UW Design Community by emailing uw-design-community+subscribe@g-groups.wisc.edu and join our Teams group. — UW Design Community