Kick start your search engine optimization
We focused on making your content easier to find online and more appealing when it’s shared. The talk examined metadata, page structure, social media design specifications and the tools critical to executing a search engine optimization (SEO) strategy effectively. Jonathan Dedering joined us to talk about the tools and strategies he uses to optimize websites for search engines and social media. Jonathan mastered SEO while working in the advertising industry and has continued to consult on related matters at UW–Madison as a software engineer for the Division of Information Technology (DoIT).