Helping UW–‍Madison departments use data to create relevant communications and engagements through a variety of media—saving time, improving effectiveness, and removing redundancy.

Training, Support & Best Practices for:

Oracle Eloqua email campaign management

In Testing:

• Event Campaigns (invitation and response management)
• Event Registration Management
• Additional engagement solutions to come

Eloqua is an Oracle product that executes both email marketing (simple mass email campaigns) and marketing automation (multistep, automated marketing workflows). Users can send graphic, trackable emails to on- and off-campus recipients. Recipient lists can be segmented by characteristic or interaction/behavior. Website visits and email interactions (opens, clicks, sends) are tracked in dashboards and reports.